Demand Side Solutions

Beeswax is a best-in-class buying platform with the versatility, tools, and data that clients need to build and customize unique programmatic bidding algorithms. We offer three solutions to suit varying needs.

Bidder-as-a-Service™

Bidder-as-a-Service (BaaS) is a customizable DSP with tools that enable tech-savvy clients to build their own programmatic buying solutions and decisioning algorithms. This single-tenant deployment offers:

  • Full white label capabilities
  • Custom optimization
  • Extensible APIs
  • Access to the programmatic ecosystem
  • Complete range of DSP UI features
  • Professional Services: A team is available to answer even your most technical questions and ensure you can make the most out of BaaS.

Demand-Side Platform

Our full-featured DSP offers off-the-shelf customizations and white-glove product support for clients with basic programmatic buying needs. This multi-tenant DSP offers:

  • Custom optimization
  • Data transparency and reporting
  • Workflow customization and integrations
  • Extensible APIs
  • Complete range of DSP UI features
  • Managed Service: Ad operations and trading experts are available to assist with trafficking, trading, and optimizing.

Learn more about the Beeswax platform and offerings at freewheel.com/beeswax.

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