“These former Googlers say they have an antidote to one of the most annoying problems with ad tech.”
Top 25 hottest startups - 2015
Founded by a team of former Google and DoubleClick advertising leaders, Beeswax is pioneering the industry's first Bidder-as-a-Service™ (“BaaS”). Programmatic digital advertising remains an exciting and innovative arena, and the smartest buyers require technically-sophisticated, highly customizable solutions. We believe that using an RTB bidder should be as easy as using any part of the marketing cloud.
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Beeswax raised an $11 million Series "A" round led by RRE and Foundry Group.
Seed investors include the "who's who" of ad tech executives including David Rosenblatt (the former CEO of DoubleClick), Auren Hoffman (CEO of LiveRamp), Joe Zawadski (CEO of MediaMath), Noah and Jonah Goodhardt (CEO of MOAT and a founders of Right Media), Doug Knopper (CEO Of Freewheel), Jim Payne (CEO of MoPub) and many others. Institutional funding came from SV Angel, Highland Capital, and Revel Partners.