A Custom RTB Bidder for Less than
the Cost of One Developer

Building an RTB bidder can cost upwards of $1 million and take more than six months. Beeswax's Bidder-as-a-Service gives you all the benefits of operating your own bidder with radically lower upfront and ongoing costs.


Plans

We price our BaaS solution based on auction volume, or "QPS". To get a more specific price quote, contact one of our RTB experts.

Starter BaaS

Your first
custom integration

MONTHLY TECH FEE
8,500
PERCENTAGE OF MEDIA SPEND
0-5
LISTENING AUCTION VOLUME
10,000 QPS
Most Popular
Growth BaaS

Scaling your ad business

MONTHLY TECH FEE
21,000
PERCENTAGE OF MEDIA SPEND
0-5 *
LISTENING AUCTION VOLUME
30,000 QPS
Enterprise BaaS

Consolidating all
your buys

MONTHLY TECH FEE
Call Us
PERCENTAGE OF MEDIA SPEND
0-5 *
LISTENING AUCTION VOLUME
Custom

Features

White-labeled Buzz UI
Starter BaaS
Growth BaaS
Enterprise BaaS
Banner and video ad serving
Starter BaaS
Growth BaaS
Enterprise BaaS
Aggregated performance reporting
Starter BaaS
Growth BaaS
Enterprise BaaS
REST API access
Starter BaaS
Growth BaaS
Enterprise BaaS
Real-time API (custom algos, augmentation)
Starter BaaS
Growth BaaS
Enterprise BaaS
Win logs
Starter BaaS
Growth BaaS
Enterprise BaaS
Your own bidder instance
Starter BaaS
Growth BaaS
Enterprise BaaS
UI and API endpoint at yourname.beeswax.com
Starter BaaS
Growth BaaS
Enterprise BaaS
Multi-account support
Starter BaaS
Growth BaaS
Enterprise BaaS
API and technical support
Starter BaaS
Growth BaaS
Enterprise BaaS
Sampled auction logs, real-time data streaming
Starter BaaS
Growth BaaS
Enterprise BaaS
Real-time Grafana stats
Starter BaaS
Growth BaaS
Enterprise BaaS
Metamarkets dashboard
Starter BaaS
Growth BaaS
Enterprise BaaS

Why do we charge by QPS?

Beeswax believes that sophisticated programmatic buyers should invest in technology and should build capabilities that make them stand out from the crowd. We price our BaaS solution like enterprise software, based on the amount of servers and resources used to execute the solution our buyers need. QPS, or Queries Per Second, is the best way for buyers to think about the scope of their bidding technology, and gives our customers significant operating leverage as they get more efficient and effective at RTB buying.

How do I translate QPS into Impressions?

The simple answer is you can turn QPS into the number of daily eligible auctions by multiplying by 86,400 (60 sec * 60 min * 24 hours). So our 10,000 QPS plan gives you 864 million auctions per day. The number of impressions delivered is entirely up to you -- based on your bidding strategy, bid prices, and demand. For example, if you have a high CPM strategy and expect to win 10% of all your auctions, your 864 million daily auctions would yield 86.4 million impressions won.

* - When operating on a Bidder-as-a-Service plan the percentage of media fee is waived when the customer has a direct billing relationship with the exchanges on which they buy. Some exchanges, like Google AdX, require this, while some other exchanges cannot support separate billing.

† - Auction volume is calculated on a monthly average, after applying the customer-provided filtering. For example, if the customer only wants to listen to mobile, Android, MRAID-enabled, 300x250 traffic and is on the "Starter" plan, their bidder will listen to up to 10,000 QPS of traffic that matches their criteria.

‡ - Metamarkets dashboard is a sampled view of incoming auctions to the customer's bidder. Non-sampled data will incur a further charge.

Not sure which plan is right for you?